Bedtime Story to Bestseller: How to Sell Your Children’s Book

From Bedtime Story to Bestseller: Selling Your Children's Book

Are you a children’s book author struggling to make sales? Are you tired of reading your masterpiece to your cat alone? Fear not! Here are some tips on how to get your book from collecting dust to flying off the shelves.

Know Your Audience

Before you start writing, ask yourself: who are you writing for? Are you targeting toddlers or middle-grade readers? The tone, style, and vocabulary of your book should align with your target audience.

For example, if your book is for younger children, you’ll want to use simpler language and shorter sentences. If your book is for older children, you can incorporate more complex ideas and vocabulary. According to a study by BookScan, children’s books for ages 0-5 and 6-8 are the best-selling categories in the US.

Make Your Cover Stand Out

We’ve all been taught not to judge a book by its cover, but the reality is, people do. Your cover is the first thing that potential readers will see, so it needs to be eye-catching and memorable.

Consider using bright colors, bold fonts, and unique illustrations to make your cover stand out. According to a survey by the Book Marketing Society, 40% of people say that the cover is the most important factor when it comes to buying a book.

Leverage Social Media

Social media is a powerful tool when it comes to promoting your book. Platforms like Twitter, Instagram, and TikTok allow you to connect with potential readers, build a following, and showcase your book.

Consider creating a social media strategy for your book launch. You can create buzz by sharing teasers, behind-the-scenes glimpses, and even hosting giveaways. According to a survey by Nielsen, 45% of people discover new books through social media.

Get Reviews

Reviews are a critical component of book sales. They provide social proof, build credibility, and help your book stand out in a crowded market.

Reach out to bloggers, book reviewers, and other influencers in your niche to request a review of your book. You can also offer a free copy in exchange for an honest review on Amazon or Goodreads.

According to a survey by BrightLocal, 85% of people trust online reviews as much as personal recommendations.

Attend Events

Finally, attending book events can be a great way to promote your book and connect with potential readers. Consider attending book fairs, literary festivals, and other events in your area.

You can also host your own events, like book signings or readings, to engage with your audience and build a following. According to a survey by BookCon, 75% of book event attendees say that they attend to discover new books and authors.

In conclusion, writing a children’s book is no easy feat, but with these tips, you’ll be well on your way to becoming a best-selling author. Remember, know your audience, make your cover stand out, leverage social media, get reviews, and attend events. Now go forth and write the next bedtime classic!

5 Ways to Make Money by Writing in 2023: Pen Your Way to Prosperity!

5 ways to make money writing in 2023

In a world where it seems like everything’s been done, written, and meme-ified, you might be wondering if it’s still possible to make a living by writing. Fear not, my literarily-inclined friends, because we’re here to tell you that the pen (or keyboard) is still mightier than the sword – especially when it comes to your wallet! So, put on your thinking caps and get ready for a rollercoaster of hilariously lucrative writing opportunities in 2023.

1. Craft Clickbait Masterpieces:

Ah, clickbait: the digital age’s guilty pleasure. It may not be the most prestigious form of writing, but it sure can bring in the bucks. In a world where attention is the new currency, crafting the perfect clickbait title or article can turn you into a veritable goldmine. So, hone your skills in suspense, mystery, and cat GIFs, and you’ll have readers click, click, clicking away, and your bank account laughing all the way to the meme bank.

Clickbait writers can make anywhere from $30,000 to $70,000 per year, depending on their level of experience and the success of their articles. Those who consistently produce viral content may earn more through bonuses or revenue sharing with the websites they write for.

2. Pen Personalized Apology Letters:

In an increasingly connected world, it’s never been easier to offend someone. Enter the booming market for personalized apology letters! Take advantage of the fact that everyone’s got their foot in their mouth at some point, and offer your eloquent services to craft sincere, heartfelt, and clever apologies for the clumsy communicators out there. You’ll be the superhero of social blunders, saving relationships one sincere apology at a time – and earning a pretty penny while you’re at it.

The income from writing personalized apology letters can vary depending on the number of clients and the fees you charge. Assuming you charge $50 per letter and write five letters per week, you could earn $13,000 per year. If you can increase your clientele or charge higher rates, your earnings could be significantly more.

3. Write Virtual Reality (VR) Story Experiences:

Virtual Reality isn’t just for video games anymore. With the meteoric rise of VR technology, there’s a growing demand for immersive, interactive story experiences. Put your vivid imagination to work and write captivating narratives that transport users to alternate worlds, historical events, or even inside the mind of a chatty cactus (you heard it here first, folks). As a VR storyteller, you’ll be at the forefront of entertainment, turning your words into worlds and raking in the dough.

VR storytellers can expect to make between $50,000 and $90,000 per year, depending on their experience and the complexity of the projects they work on. As the VR industry grows, there may be more opportunities to earn even higher incomes as an in-demand writer in this emerging field.

4. Become a Video Game Scriptwriter:

If you’ve ever shouted at your screen, “I could write a better game story than this!” – well, now’s your chance. The gaming industry is booming, and they’re always on the lookout for talented writers to spin tales of adventure, intrigue, and romance (or whatever floats your narrative boat). Not only will you get to flex your creative muscles, but you’ll also gain the admiration of gamers everywhere – and isn’t that the ultimate reward? (Spoiler alert: The actual reward is the paycheck.)

Video game scriptwriters can earn between $40,000 and $120,000 per year, depending on their experience and the size of the projects they work on. For instance, writing for a popular AAA game studio might lead to a higher income than working on smaller, independent projects.

5. Monetize Your Passion for Puns:

Do you have an uncanny ability to craft puns that make people simultaneously groan and chuckle? Congratulations, you’ve found your niche! Businesses are always looking for fresh, unique content to make their brands stand out. Offer your pun-writing services to create slogans, social media captions, or even entire ad campaigns. Your clients will be “pun-dering” how they ever managed without you, and you’ll be laughing all the way to the pun bank.

As a pun writer, your income will depend on the number of clients you secure and the fees you charge. Let’s say you charge $100 for a catchy slogan, and you manage to get 10 clients per month. That would equate to $12,000 per year. If you expand your services to include social media captions or ad campaigns, you could potentially earn even more.

The world of writing in 2023 is full of opportunity, wit, and the occasional facepalm. With these five clever and well-thought-out ideas, you’ll be well on your way to turning your passion for words into a profitable profession. So, sharpen those pencils (or flex those typing fingers), and get ready to make money by writing – one pun, apology, or clickbait masterpiece at a time.

Getting Reviews on Kindle Direct Publishing [Part 1]: Direct Links

Having trouble getting reviews on your book after publishing on Kindle Direct Publishing? Don’t worry – you’re not alone. There are lots of different techniques for getting more reviews. Some are difficult and require advance planning (such as building a mailing list). Other methods, meanwhile, can be applied easily and have a strong impact on your review rate. We’ll cover a variety of different techniques in this multi-part series on Getting Reviews on Kindle Direct Publishing.

Why do reviews matter?

Reviews are crucial for a variety of reasons. First and foremost, they affect how your book ranks on Amazon. When users search for “ABC Book”, are you first, last, or somewhere in between? The likelihood is it’ll be somewhere in between. The most important factor to ranking, of course is sales (and momentum of said sales). Other factors include personalization (whether your product is relevant for that user) and page content. Reviews also play an important role. Review count as well as review score contribute, which means your goal is to collect as many reviews as possible and do what you can for those reviews to be generally good (which starts, of course, with writing a good book!).

Direct links to improve conversion

A “direct link” gives your users direct access to the review submission form that they can fill out to give you a review. Instead of providing them your store page, make sure buyers have access directly to the review form. Here’s how to get it done:

1. Locate your book’s ASIN code under “Product details” in the product page.

2. Insert the ASIN code in the following URL:

3. Share the link with buyers to give them easy access to your review form.

By providing your users with direct access to your book’s review form, you’re reducing the hassle they have to go through to write a review. This will make it more likely for your buyers to leave you a review.

Published Kindle Book: Robots Emote ABC

Robots Emote ABC Cover Image

My third ABC book, Robots Emote ABC, is an alphabet tracing book about robots with emotions. I worked with a Venezuelan artist I found on named Carlos Eduardo Fernandez. He produce playful and gorgeous robots for each scene illustrating the emotion of the page. Carlos was fantastic, worked efficiently throughout and incorporated my feedback accurately along the way. My toddlers, unsurprisingly, are full of emotions. This book helps me teach them about the alphabet as well as the numerous feelings they experience every day.

If you want to get Robots Emote ABC, please check it out here on Amazon:

A look inside Robots Emote ABC

For this book, I decided to add tracing pages to help little ones learn to write. Each page contains ruler guides just like in school notebooks and dotted lines showing capital as well as small letters, along with a sentence describing the scene in the picture. This way the littlest ones can learn letter basics by tracing individual letters and those starting to learn to read can enjoy short phrases to go along with the visuals. The paper used by Kindle is suitable for writing with a pencil, pen, or marker.

When deciding on the cover finishing option in the Kindle Publishing tools, I decided to go with the “matte” rather than “glossy” option this time around. The photos above give you a glimpse of what the book looks like, but it’s most noticeable when you touch the book and adds a great smooth feel to the cover. This also works well for the retro style I was going for with Robots Emote ABC.

I hope you and your little ones enjoy Robots Emote ABC – An Alphabet Tracing Book. If you have any feedback, please let me know in the comments below. Finally, if you’re interested in other similar ABC books, have a look at Dreams of Monsters ABC and Princess Spells ABC!

Published Book: Princess Spells ABC

Princess Spells ABC is the second children’s book that I self-published on Amazon Kindle Direct Publishing (KDP). It’s an ABC book featuring princesses and the things that princesses love. Like my first book, Dreams of Monsters (which I’ve posted about here), it was inspired by my daughters.


I obtained the illustrations for Princess Spells ABC using, my favorite online community for finding great freelancers. When I posted the project, I indicated to potential bidders that I was looking for a style that was pretty and cute as I wanted to create a feel that resonated with kids when they think of classical Disney princesses. The bids came in quickly but a lot of them were quite bland and lacked emotion. Many of the bids in fact looked like they were the same art from different sources – perhaps some freelancers act as middlemen and source from the same pool of artists behind the scenes? Anyways I did receive quite a few good bids, and ultimately went with a style that seemed playful and sweet.

After awarding the bid to the freelancer, they started working on sketches for me to provide them more guidance. They provided concepts of both grown-up and child princesses, which both looked amazing:

Princess Spells ABC - Adult Princesses

Princess Spells ABC: Child Princesses

I was also looking for what I call a “consistency element” for my ABC book and went with something I use often – a cat that’s part of every illustration which kids can look forward to on each page.

Princess Spells ABC: Tofu the Cat

This orange tabby is inspired after my own cat Tofu. Here he is sleeping on my daughter’s changing pad (…) – he’s the one on the right, and the small Siamese next to him is Nori. We have a third cat, Miso, who’s a fat grey tabby.

Real Life Tofu the Cat

If you’re looking to start using to find illustrations for your own book, click here to sign up and you’ll get a $20 credit to get you started!


Although I had already chosen the items for each letter of the alphabet and the scenes I wanted the illustrators to provide (of course these were needed to get them started), I hadn’t yet decided what I wanted to do in terms of text for the book. It’s important to have some text in picture books to help parents have built-in story line to read to their kids. I think a lot of parents end up improvising, but providing something to start with certainly helps, even if it’s “just” an ABC book. Also it’s useful for when toddlers get to the stage where they begin to read. So I decided to play with alliteration and write a short sentence for each page, e.g.:

  • He Alerted her About the Apple but she Ate it Anyways
  • She Beamed under the Bright lights of the Beautiful Ballroom
  • She felt Completely Carefree in her Cool, Classy Carriage

Simple enough, helps stress the letter and the sound it makes, and gives the parents a little something to read along as they go through the book. While reading it to my daughter I’ve found it effective to help describe the scene and she regularly asks me to read it to her, so at least it’s working for my personal little audience.


The entire job took about 3 weeks to complete and after discussing it with the designer we decided to go with 3 milestones: (1) sketches, (2) final colorless illustrations, and (3) color. When we got to the color stage, they explained that I had a few options and that full color illustrations would be a bit more expensive.

A is for Apple - Color Option 1

The first option (above) only colored the main elements of the art. It looked quite good but I felt children would struggle with the ambiguity of having some elements missing the color, and it did look a bit incomplete. The second, full color option gave a lot more life to the drawing, and felt like an obvious choice.

A is for Apple - Color Option 2


This time around I decided to go with a different trim size than the 8.5″ x 8.5″ that I used for Dream of Monsters. I went for 8.5″ x 11″ which is a portrait aspect ratio, partly because several of the illustrations had more of a portrait size and partly to try out something different. Regarding the illustrations it occurred to me that I hadn’t been specific enough in my guidelines to the designers about the size that I wanted, which is why I was improvising a bit at this stage of the game. Obviously not ideal, but I was able to frame the illustrations in a way that worked out. Here’s a screenshot straight from the source InDesign file showing a sample set of pages for E and F:

Princess Spells ABC - E and F

I obtained a few additional illustrations from the designer in order to assemble the cover which you can see below. To be frank I’m not 100% happy with the cover and may redo it at a later date, particularly as it has a crucial impact on a potential customer’s decision to buy.

Princess Spells ABC book cover

That’s it for this post – hope you enjoyed reading about some of the steps that saw this ABC book come to life. Please check it out on Amazon and let me know what you think.


To make the book more freely available, we decided to make a YouTube video where Luna and I read through Princess Spells ABC together. We go through the entire book, so please check it out and let us know what you think! Here’s the link:

Published Book: Dreams of Monsters ABC

Dreams of Monsters ABC was my very first published children’s book. It was also one of the most fun and exciting independent project I’ve worked on.

The book can be found on Amazon here: Please check it out and let me know what you think!

I followed a straightforward process in order to publish this book which took around 3 weeks:

  1. Chose a genre I’m passionate about and for which there’s demand (educational children’s books)
  2. Selected a theme (with my daughters’ help) that I felt would stand out and be fun for children and parents
  3. Wrote the outline for my book and decided on the format and structure of the book
  4. Found a freelancer online to provide illustrations
  5. Ran some user tests
  6. Put the book together using Adobe Photoshop and InDesign
  7. Proofread
  8. Published the book on Amazon KDP


My daughters are currently 3.5 and 2 years old, so they’re both around the age where they’re learning how to read. That starts with learning the letters of the alphabet of course. It’s something I’m obviously passionate about, and by doing some very basic keyword analysis as well as doing some preliminary research on Amazon for similar products, it’s clear I’m not the only one. ABC kids books are perfect gifts for parents with toddlers, particularly when they make learning the alphabet fun.

Nobody said this would be easy though – just look at the number of results for “abc book” on Amazon!


Ok, so maybe monsters aren’t the most obvious choice for a book targeted at 0-4 year olds… but my daughters would beg to differ, and while picking a theme of course I consulted them. Luna (my older one) told me, when she was 2, that she wanted to grow up to be a vampire (Hotel Transylvania was the culprit there). I offered her a few different themes for the first book, and she kept pushing for monsters. Thinking about it some more, I figured an advantage here would be that parents could also find some enjoyment in reading about monsters. So the goal here was to create a book that preserved the core of what monsters are – exciting, fascinating, and a little scary – without making it so scary that children wouldn’t want to read it or that parents wouldn’t want to give it to their children. Challenge accepted!

If Monsters aren’t your thing, check out the book I wrote on princesses – Princess Spells ABC.


Before going too far down the rabbit hole, it’s important to put together an outline for the book. Otherwise you find yourself going back and changing core elements that are time-consuming to edit once you’re already at the illustration/writing/formatting phases of the publishing process.

It’s also important to have a clear outline of what your book will require in order to provide clear guidelines to freelancers about what it is you’re looking for. You need to know exactly what illustrations you’ll need and how your text will work alongside the illustrations. I use Adobe InDesign to put mockups together of what the content will look like ahead of time, and usually write 80% of the text in the book before going out to look for illustrations. Why? Because often as I write I find inspiration that may alter the direction of the book, and I don’t want to revisit that once the illustrations are already under way. It’s also important to decide what the trim and bleed settings for the book will be (wouldn’t want to end up with square illustrations if you want to make a book that’s a portrait aspect ratio).

For the content of Dreams of Monsters ABC, I decided to write a short passage for each monster with some small rhymes to give some storyline to the book and help kids (and parents) discover the monsters. For example, here’s the Headless Horseman:

Through dark woods his horse he rides

And somewhere else his head resides

Who’s that galloping through the night?


Until his own head he regains

He’ll search the forests and the plains

As Sleep Hollow’s fallen knight

I decided to overlay the text on top of the images, which is a guideline I provided to my freelancer so she’d know to leave some space on the illustration to accommodate for the text.

For the format of the book, I decided to go with a square 8.5″ x 8.5″ trim. Check out my post on trims and bleeds.


Finding illustrations is much easier nowadays than it was in the past, thanks to the multitude of freelancer communities that are available. My personal favorite is, and for Dreams of Monsters ABC I posted a project there to gather some bids. Check out my guide on sourcing illustrations from here.

If you’re looking to start using to find illustrations for your own book, click here to sign up and you’ll get a $20 credit to get you started!

While looking through the bids for this project, there were 3 freelancers that I shortlisted. They were all terrific and had fairly distinct styles.

I was initially tempted by options 2 and 3 which I think appealed to me more as an adult because they were less abstract. Between the two I had a preference for option 3. However my kids were pretty adamant that option 1 worked best, so I decided to do a bit of user testing to select the one that would work best.

Note: make sure to always request the layered PSD files from your freelancer as well as these come in handy (in this case I made a few tweaks later on that were way easier to do myself than to go back to the designer, and I was also able to re-use some of the illustrations for other things like the cover).


Throughout the process it’s important to test your ideas with other people around you, particularly those that are in your target audience (in my case that means both kids themselves as well as parents of young children).

I had tested my concept before getting to the illustration stage, but I was now at a fork in the road – two very different designs to choose from that would shape the look and feel of my book. My personal preference was for the more realistic picture (option 3 above) but my own children (and some of their friends) were pushing me to go for the more abstract and playful option 1. I decided to run a Facebook poll to get some more data. It’s easy and free to do this and can help give you a second opinion from the crowd. On a side note, it’s a good reason to have a large community of contacts on Facebook…

Ok so these are FAR from being statistically conclusive results. 27 votes is clearly not enough to judge a winner, but it’s still somewhat of an indicator. At least it showed me that there are quite a few adults (since all the respondents were adults) that were in favor of the more abstract option. I did also receive some qualitative feedback while posting this poll with some folks saying it shouldn’t be too scary as that Cerberus may cause some nightmares. Good reminder to keep a good balance of fun in the illustrations, which I passed on to the designer as I had now made my choice to go with option 1: Keto Monaselidze, who you can see the art is attributed to on the cover of my book.


I worked closely with Keto during the design process to guide the tone of the illustrations, but didn’t provide too much guidance as she proved to have lots of creativity which I didn’t want to stifle. I think that’s an important part of working with a designer, particularly as they are more likely to put heart and soul into the project if they feel like they can bring some of their own elements and creativity to their work rather than just following your exact guidelines.

Once I had all the illustrations in hand, I started putting together my manuscript in InDesign, making sure to format my pages carefully according to my choice of trim (8.5″ x 8.5″) and bleed (adding 0.125″ to the top, bottom, and outer edges of the pages so my illustrations could go to the edges of the pages). I formatted my text, taking time to ensure the text didn’t cover core elements of the illustrations.

Here are samples of a few of the pages from the final manuscript.

Once I was done with each page I moved on to the cover (front and back). I hadn’t thought about these when getting my illustrations from the freelancers (something to think about in the future) so was left to do it myself. I decided to go for a dark cover with just the outline of a monster, and the werewolf fit the design perfectly. All I had to do was grab the werewolf layer from the PSD for that page and add some outer glow to make the outline stand out on the black cover. For the back, I took the Yeti (can we agree he looks hilariously cute?) and added a bit of text and my logo.


I can’t stress the importance of proof-reading enough. It’s embarrassing to have grammar or spelling errors in your book. Having customers spot those after they’ve purchased the book isn’t what you want. I would consider myself pretty detail-oriented and I was very careful when reading through all the text in my book. However, I missed a spelling error in the back cover (“creatues” instead of “creatures“). How embarrassing! Fortunately, it was quickly caught by a friend mine. Unfortunately, though, it happened after publishing, so I had to quickly make edits to the live book. No matter how careful you are, always have a handful of people to read through your entire book before you publish it to avoid silly mistakes.


Finally, the publishing phase. I’ve written an overview on self-publishing with KDP. This was my first time through so obviously I made mistakes with trim, with bleed, with files. I even made a mistake using a font that wasn’t embedded and which I didn’t have rights for. I went through my entire manuscript to ensure the font I used was one I had commercial rights for. While doing final checks I realized some of my gutter (inner) margins were too small so fixed those as well. Basically lots of rework that added about 30% more time to the project. Had I known or planned ahead more carefully, I would have saved a lot of time.

In the end, though, I’d finally gotten there and was able to publish my book on Amazon. Tons left to do (*ahem* marketing is hard), but the work to get it published was done. This mark the start of my adventure as a self-published children’s book author! If you’re interested, please check out my book on Amazon here:

Thanks for reading and let me know your comments on this post, or on the book. If you do purchase the book, I would appreciate unbiased reviews on Amazon to let other prospective customers know what you think.


We’ve now made Dreams of Monsters ABC available on YouTube as a “read aloud” book. I started noticing “read alouds” recently after my daughters browsed their way to some of these videos on YouTube. So, I decided this was a perfect place to give Dreams of Monsters some extra visibility. Please check out the video here:


If you have a chance to take a look at Dreams Of Monsters ABC, please let me know what you think by leaving a review!

Self-Publishing DIY Guideline – Trims, Bleeds, and Margins

I’ve published several children’s books on Amazon via Kindle Direct Publishing (KDP), one of the largest self-publishing platforms available today, and one thing I struggled with initially when first going into self-publishing was understanding exactly how my trim options affected how I should prepare my files, as well as what to take into account for images that I wanted to “bleed” to the edge of the page. In this post I describe some of the things to watch out for. These guidelines are specifically for KDP but should generally apply to other self-publishing platforms as well.

First, some definitions:

  • Trim: The “Trim” is the size of the paper in the end product.
  • Bleed: The term “bleed” is used for colors or images that extend all the way to the edge of the page.
  • Margin: This is the the amount of space you should keep between your content and the edges of your pages.


Different self-publishing platforms offer various trim sizes you can select for your book (click here to check out Amazon KPD’s trim options). Trim sizes are expressed as width by height. There are some standard trim sizes, like 8.5″ x 11″ which is very similar to the well known A4 size (that’s what you typically use to print standard documents) but is actually a bit larger (A4 is 8.27″ x 11.69″). Another common trim size is 6″ x 9″, which is the most common size for traditional paperbacks in the US. However 6″ x 9″ may be too small for children’s books, which will typically be a bit larger.

My favorite trim sizes are 8.5″ x 8.5″, which is a large versatile square, and 8.5″ x 11″. Another cool option is 8.25″ x 6″ which, although it’s a bit small, can be suitable for books that requires a landscape aspect ratio.

What you choose is completely up to you, but it should be something you decide at the BEGINNING of your project. Think about how you want to organize the images and text on your pages so that you can obtain illustrations that fit your desired trim.


My first book which I made with Adobe InDesign was meant to be 8.5″ x 8.5″. I made sure to select that size for my pages and carefully placed all my work into the pages, going all the way to the edges given that my intent was to have bleed (i.e. images were meant to go all the way to the edges of the pages).

Once I was finished with my file, I opened up KDP, got to the content section, selected that I wanted “bleed” and uploaded my manuscript. I waited patiently (it can take a few minutes for a large file with lots of images) and then opened up the preview, which barraged me with warnings about the pages not being large enough to account for bleed.

You see, the way bleed works is they will print your content on a LARGER trim size than what you select, and then cut the paper to match your selected trim size. This way the printer can ensure that your content correctly goes all the way to the edge of the paper, just as you wanted. What it means for you is that you have to use make your content a bit larger than the final trim size in order to account for what gets cut off. This is the margin you need to account for on the outer edges even when your book’s images bleed to the edges. The amount you need to add for outer margin is 0.125″ on each side. You don’t have to take into account the inner edge (i.e. the edge that’s connected to the spine), so you’re adding 0.125″ to the width and 0.25″ to the height (for the top and bottom). This means that your 8.5″ x 8.5″ book will have pages that are 8.625″ in width and 8.75″ in height. When open, it would be 17.25″ in width (which is 8.5″ + 8.5″ + 0.125″ + 0.125″) by 8.75″ in height (8.5″ + 0.25″).

After you figure out the right page size for your files, make sure you actually extend images and colors all the way to the edges, but do remember that 0.125″ of content will be cut off the sides, so don’t put essential content (particularly text) in those areas.

Here’s an image of what that looks like. The yellow parts are the bleed

Self-publishing: Sizes required when using bleed for an 8.5" x 8.5" trim

And here’s an example from my book Dreams of Monsters ABC (the process for writing this book is also detailed in a separate post) which shows what it might look like with the content inserted (note the images go all the way to the edges, but important content such as the text or some of the visual elements like the moon and the face of the Bogeyman are still inside the boundaries):

Self-publishing: Margins are important when using bleed


The inside margin (also known as “gutter”) margin is applicable for all books regardless of whether you are using bleed or not. This is the amount of space that you need to leave between your pages and the inner edge (the one that connects to the spine) of the book. This margin depends on the number of pages in your book. Why? Open up a book that has a lot of pages and you’ll understand why – the larger the book the more the content should be separated from the spine in order to be visible when the reader opens your book. So if you submit your book to KDP and receive an error that says “Interior – Your manuscript content extends past the margins. Margins prevent your content from getting cut off when your book is printed” then make note of “Interior” as it is referring to your gutter margin’s being too small. Push content on the inner edges of your pages outwards and re-submit.


When self-publishing, it’s important to understand trims, bleeds, and margins and planning your content ahead of time will save you headaches when you go to publishing your book. The time you spend planning will ensure that you get a higher quality output in the end.

Kindle Direct Publishing (KDP) – A High Level Overview

Amazon’s Kindle Direct Publishing (KDP) is one of the biggest self-publishing platforms available today. As of August 2017, Amazon reported sales of $3B in the first half of 2017 alone, while e-book sales totalled $750M (if you have more up-to-date information, please let me know in the comments). That’s a huge marketplace, but of course it also means there’s lots of competition – millions of books of various genres available on the popular online retailer’s platform. This post won’t go into marketing, which is a very important thing to consider when getting into self-publishing. I will cover marketing and promotion tools in separate posts. Instead, this post gives an overview of the process for self-publishing your first book on Kindle Direct Publishing.


Though many people immediately think “e-book” when they think of Kindle, that’s not the only thing you can publish today on KDP. In 2005 Amazon acquired CreateSpace, a print-on-demand self-publishing platform, and the ability to do print-on-demand soft cover paperback books which historically was only available on CreateSpace is now available on KDP.

Note however that, as of today, KDP doesn’t allow you to publish hard cover books (only soft covers). That’s a bummer as these are hard covers are typically well suited for children’s books. That’s something you can do on other platforms such as IngramSpark and Lulu which I will cover in separate articles in the future.


It’s extremely easy to get started with KDP. Registering takes minutes. Simply go to Kindle Direct Publishing and sign in with your Amazon credentials, go through a simple registration flow that asks for some of your information (where you reside, your tax information, how you want to get paid) and then you’re through to the main dashboard. Easy!


Your Kindle dashboard looks something like this:

KDP Bookshelf

At the top you can find links to:

  • Bookshelf (see above): this is the home page you land on when you sign in, and which has links to create new books and see your published books and works in progress. The books also have useful links to do things like promote your work and edit content.
  • Reports: this is where you can see ongoing sales of your books.
  • Community: if you get stuck, are looking for feedback, need help with anything from formatting to usage of the online tools, there’s a pretty vibrant community available to help out.
  • KDP Select: This is a program available on KDP which gives you some privileges related to your e-books (not paperbacks). You get higher royalties when users who subscribe to Kindle Unlimited (which gives free access to Kindle e-books) read your book, you get access to new promotional options for your e-books, and can reach a larger international audience. Being part of KDP Select requires you to make your e-book exclusive to Amazon. Personally I’ve decided (so far) that it’s worthwhile based on the added visibility it gives my books on Amazon, and also because Amazon Kindle is the largest e-book store in the world.


When you publish a book, you start by selecting whether you want to format an e-book or a paperback. Don’t worry – you can do both for your book, but the formatting will be a bit different (you’ll supply different files and set different pricing) which is why you need to start with one or the other. It’s good to know the differences between what’s required for paperbacks and e-books before you get started, so I’m working on creating a checklist that makes it easier to plan ahead (link to that soon).

Let’s take a look at the steps, screen by screen, for a paperback.


First, you provide basic details of your paperback:

  • Language: This is the language your book is in.
  • Title: The title of your book
  • Subtitle (optional): If your book has a subtitle, put it here
  • Series information (optional): If your book is part of a series
  • Edition number (optional): Rarely used in the first edition, but useful when you make key revisions later on
  • Author: That’s you!
  • Contributors: I like to put artist’s names to give them credit, but before you put your freelance illustrators names make sure to ask them first to check that they’re ok with you putting their names.
  • Description: This will appear in the store listing to tell viewers what your book is all about
  • Publishing rights: It’s good to have a written agreement handy such as the IP agreement, just in case there’s ever a dispute, but you won’t need to provide it here.
  • Keywords: These are the words you believe users will search for that should lead them to your book. Amazon has a link with some explanations on picking your keywords, but you can also use tools like Sonar to check what keywords are popular.
  • Categories: These are the categories your book belongs to, which helps when users browse specific book niches in Amazon.
  • Adult content: If you’re writing children’s books, then you’ll select “No” (I hope) but if your genre and content is inappropriate for children under the age of 18 then pick “Yes”
  • CreateSpace Books: Here you point out if you’ve published the book previously on CreateSpace, in which case Amazon will help with the migration

KDP Content Page


This is where the fun begins (and the formatting nightmares in some cases – but don’t despair it’s totally doable).

  • ISBN: An ISBN (International Standard Book Number) is a unique number that identifies a title’s binding, edition, and publisher. KDP lets you use your own ISBN if you have one or lets you get a free one assigned, which is awesome for independent self-publishers. Note that some other platforms charge for an ISBN, so this is a cool perk from KDP.
  • Publication Date (optional): You can put the publication date or leave it blank if this is the first time the book is published.
  • Print Options: Here you select the kind of paper you want, trim size, bleed settings, and whether the cover should be matte or glossy. Check out this post on trims, bleed, and margins to learn more about those.
  • Manuscript: This is where you upload the file that contains your manuscript. More details on that below.
  • Book cover: This is where you upload the file that contains your book cover. More on that one below as well.
  • Book preview: After you’ve provided files for both your manuscript and cover, you can see a preview before going to the next step.

KDP Manuscript and Cover


In order, I would say the hardest aspects of self-publishing, in order, are (1) marketing, (2) producing the content, and (3) formatting your files. Yep, marketing takes the cake here because it’s just incredibly tough for an individual to get recognized out there. Producing content obviously isn’t simple, but it’s something where you’re totally in control of your destiny and, with the help of freelancers, illustrations are easier (though not free). Getting all the formatting right is up there too – it’s easy to make simple mistakes that require many revisions, and requires specific tools that you may not have used before. Technically you could outsource it too, but I think it’s better to do it yourself so you’re not dependent on someone else every time you want to make revisions or publish new books. I have several articles which discuss formatting which can help you with this process. Here are my high level tips:

  • Tools you need: Adobe Photoshop and Adobe InDesign. These tools aren’t cheap, but they’re the most reliable tools to produce high quality manuscripts and covers and export the right files that you’ll need to produce your books. In a future post I’ll discuss these at a high level to explain why they’re important.
  • For your paperback manuscript, you’ll need to export to a high quality print-ready PDF. This is something you can easily do with Adobe InDesign (don’t use something like PowerPoint which will produce low quality PDFs – if you do, your paperback will come out looking blurry). Make sure to take into account trims, bleeds, and margins when selecting the paper size of your source InDesign file.
  • For your book cover, you can use a web tool provided by KDP or build your own as a PDF. I prefer going the PDF route which provides more flexibility, but it does mean that I need to carefully look at the trim guidelines provided by Amazon in order to get it right. Note that when you format your cover, you’re including the back cover, spine (the side of the book), and the front cover. The total size of this will depend on the number of pages (which will determine the thickness of the spine). Amazon has provided some useful cover templates to figure out what size you need and where to place your content here.

If your book is full of illustrations, which is often the case for children’s books, it may take a few minutes for your files to get uploaded. For example my manuscript for “Dreams of Monsters ABC” was about 31MB and took about 5 minutes to upload. Don’t worry, just let it upload!

Once you’ve uploaded both your manuscript and your cover, open the previewer (this can also take up to 10 minutes in my experience as KDP formats your book for the online preview mode). Here’s a sample of what it looks like for my book “Princess Spells ABC”.

KDP Cover Formatting

The previewer gives you alerts if any content is outside the margins based on your settings. If also alerts you if it finds other issues such as linked fonts rather than embedded fonts (which may signal an issue with usage rights). In the example above, which shows the paperback cover for my book Princess Spells ABC, you can see my content is inside the dotted lines. The white dotted lines on the outside show where the cover will be cut, and on the inside show the spine. The red line shows margin beyond which content shouldn’t extend.

KDP automatically adds a barcode to your book if you don’t already have one. It thenplaces it on the bottom right of your back cover, so don’t place content there.


Once you’re done with formatting, you’re onto the home stretch.

  • Territory rights: This is where you indicate if you have content rights worldwide or in specific territories.
  • Pricing & royalty: Here’s where you indicate pricing for your book in different marketplaces. Generally speaking I would recommend looking at similar books to the one you’re about to sell and price in that range.

KDP Price Page

Royalty is calculated as follows: (List Price * 0.6) – Printing Cost. So in the example above, my royalty is on the primary Amazon marketplace is ($9.99 * 0.6) – $3.65 = $2.34.

Note that there’s an option for “Expanded Distribution” under the primary marketplace. This is to give Amazon the ability to sell to books, online retailers, libraries, and academic institutions. I haven’t seen the results of this yet but decided to opt in and see what happens. However note that it does increase the minimum price for you paperback as it reduces the royalty rate while keeping the printing price constant.


Once you’re done setting the pricing on your book, you can publish right away. If you’re not too confident about your formatting, save the draft and order proofs to make sure the print worked out as expected. In general, it’s best to order the proofs to ensure that if buyers get your book there aren’t issues with it that cause them to write negative reviews.


I hope this is a useful, albeit somewhat high level, overview of the Kindle Direct Publishing platform. More importantly, I hope this gets you a step closer to proudly self-publishing on Amazon. Once you’ve published, feel free to put a link to your book in the comments!